Thursday, June 12, 2014

Two Weeks and Two Weeks Only!!


While I hate exploiting your time for purely mercantile purposes, please permit me to announce that I’m releasing my next novel, MEDICUS, on June 27, available wherever good e-books are sold!

In compensation for having you endure this unpaid commercial, I’m making the book available as a pre-sale for a measly $1.99 between now and June 27. After that, the price doubles!

The pre-sale is available through Barnes and Noble, Smashwords,* and App
le iTunes store. Please click on the preceding links to learn more about my latest spellbinding thriller that will have you laughing, crying, screaming, et cetera, et cetera.

Plot summaries, author information, and downloadable samples are available on each website.

After the pre-sale, the book will also be available at Amazon, the aforementioned websites, and a couple dozen other outlets.

Thank you for your rapt attention, and if you do read MEDICUS, please submit a brief review on your download site.

*Smashwords offers a full range of file formats, including EPUB and PDF, and can accommodate any kind of e-reader. So you Kindle owners can get in on the current promotion, even though Amazon is not participating.



Wednesday, June 11, 2014

How to Write a Gripping Memoir--Part One



When I published my book, One Page a Day, December of last year I wrote a few promotional articles about the art of memoir writing. If that’s something that would interest you, I’m posting the first article here. If this generates some interest, I’ll post Parts Two and Three.


HOW TO WRITE A GRIPPING MEMOIR—PART ONE
Someone once said that “Everyone has a book inside them,” and that may be true. After all, we’re all sentient human beings with unique experiences, imaginations, and ideas, which, if compiled, could probably fill several manuscripts.

And, chances are, if you’re reading this article, the idea of writing a book has crossed your mind. Now, some people fall in love with the idea of writing a book. The thrill of pouring out your soul in print; of being nurtured by wise and understanding agents and editors as they help you shape your masterpiece. 

Then there’s the splendor of your book’s release and the book parties and the book tour, the book readings, the book reviews. Heck, just your ideas set down in bound signatures and encased in a colorful cardboard cover with your name in 48-point type and your professionally retouched photo on the dust cover are enough to send us dreamers into a swoon.

Yes, heady stuff and, of course, not at all an accurate depiction of reality for most of us authors.  Writing is mostly hard work. I’ve been doing it for over thirty years—and it doesn’t get easier over time. Writing a book is the hardest type of writing. It’s a grind, an exercise in endurance. Every day, draft after draft. If blogging is a sprint, writing books is a marathon. I know lots of people way smarter than me who have embarked on a novel, a memoir, or some other book-length project, only to flounder and run out of steam by page 40 or page 60 and stick their pile of pages in a drawer and forget about them.

But that’s not you. You are willing to put in the work. To put aside at least a year if you have the luxury of doing it full-time, or three years if you’re like the rest of us who do it part-time and only have nights and weekends. You’re not in it for the glamour, since there’s not much of that to be had in real life. And you’re not in it for the money, because there’s precious little of that for us book writers. (Ms. Rowling, you can ignore the previous statement!) You’re in it for the challenge and satisfaction of completing a significant task that can potentially deliver enduring value.

That’s why I’m here to help. I respect the fortitude that it takes to commit to a book-length project. I also believe that there is a right way and a wrong way to approach a book project and, having trod both paths, I’d like to save you some energy and heartbreak by suggesting ideas and processes that have worked for me.

Getting started, or, why a memoir?
Clichés are clichés because they generally contain more than a kernel of truth. The cliché that we’ll drag out here is the hoary advice given to writers, that of Write What You Know. After all, the logic is indisputable. Writing is hard enough without having a thorough understanding of your subject. For a novelist that could mean extensive research, interviews, travel to various locales, and so forth. And even then the novelist has to frame it all in a story that balances the elements, of language, style, and character.

Happy is the fiction author who can frame a career around what he or she already knows—the great Canadian short story writer Alice Munro took Write What You Know to heart by seldom setting her stories far from her Southwestern Ontario home.

But a memoir. A memoir! That is the mother of all Write What You Know projects. You are the expert of you. Nobody knows you better, not your spouse, your kids, your boss, or your shrink—regardless what they say! Your life, your experiences, your hopes and dreams and all the things that make you what you are—they’re all locked up in your brain waiting to be loosed in an exciting and coherent memoir voraciously consumed by hordes of eager readers. But first, let’s define what a memoir isn’t.

Not a Diary
Many amateur writers embarking on a memoir project seize it as an opportunity to pour out all their most private thoughts and feelings in excruciating detail, plus the justifications for the actions they’ve taken in their lives salted with various slights and rationalizations that come from the actions and decisions they’ve made in the process. And it’s all boring as hell because the writers of such things are not writing a memoir, they are writing a diary.

The difference between a diary and a memoir? The audience.

A diary, or poorly written memoir, is meant to be read by the writer and only the writer—that’s why many diaries come with lock and key. A memoir, however, is a higher form of art. It is meant for a readership—an external audience. A memoir should inform, amuse, inspire, move, and otherwise entertain an audience based on the incidences and interpretations of the author’s experiences.

In other words, as you write your memoir, it’s not a matter of “and then I did this and then I did that and she said this and I said that.” Boring. Constantly think about your reader—why should this information be interesting to them? If it’s not, delete it before your reader deletes you.

And best of all, leave them hanging after every chapter, just like I’m going to leave you hanging here! In Part 2, I’m going to answer the following questions:

  • ·       What types of memoirs are most successful?
  • ·       I’m not famous or all that accomplished—how can I write a gripping memoir anyway?
  • ·       What are the keys to grabbing a reader’s attention and make them stay along for the ride?


Carl Ehnis is an author of several books, including a memoir, One Page a Day, available at Barnes and Noble for Nook and Amazon for Kindle.

Wednesday, June 4, 2014

Turn Off and Tune In!


This article from David Brooks resonated with me, even though I’m not sure that I quite understand it. Often a compelling writer, though one whose politics tend to be to the right of mine, Brooks’ concision in this column is a bit off, making it a little difficult to parse. But the general topic of distraction and attention drift has been a concern of mine for a long time.

I'm not going to dredge up the hackneyed theme of information overload and over-stimulation. Sure, smart phones, Twitter, email, Facebook and so forth are fiendishly designed to interrupt the continuum of disciplined and productive thought. The point of the article is to find a way to emerge from the vortex of distraction. 

What Brooks suggests is to somehow revert to childlike obsessions that enable kids to become lost in an experience. Seems like we adults lack the patience to become absorbed in any single thing for an extended period. And, having lost that ability, we end up failing to fully realize our potential.

I tend to agree with Brooks here. It takes tremendous discipline to stay focused in a noisy world. What seems to work for me is to clear the room of distractions. Disconnect from the Internet and, in my case, don't even own a smart phone. Then find things that are difficult and challenging to do, or at least impossible to do without sustained mental or physical application.

I may be a lousy guitar player, but I continue to wall myself off and work on difficult compositions to sharpen the mind--and conquer the fingers. Plus, for a period of time a few years ago I forced myself to spend 20 unfettered minutes a day compiling a journal of sorts, which turned into a book. Again, it was the process and the activity that mattered, not so much the end result. You can judge for yourself. Rate my book!

People are realizing that getting unmoored in the maelstrom of distraction can be depressing and unfulfilling. Taking the time and energy to escape the clutter of the world and focus on pursuits of greater personal meaning requires a certain commitment, but one I believe is well worth making.

Wednesday, May 28, 2014

Amazon Redux


My previous post regarding Amazon’s rough treatment of Hachette Publishing was not the only expression of outrage regarding the mighty on-line giant. The blogosphere has been abuzz over the incident as small publishers like myself express trepidation over the potential squeeze plays retail outlets like Amazon will impose on us in the future that will further skinny down our profit margins.

Funny thing, as this NY Times follow-up article points out, Amazon has responded in unprecedented fashion to the brouhaha over its behavior with a detailed response in an apparent attempt to smooth some ruffled feathers. It asserts that Amazon negotiates terms with thousands of vendors and some go more smoothly than others and such hardball [my word] tactics seldom need to be applied.

But any intelligent free market soul knows where this is going. When you have the kind of market clout that Amazon has, you wield it with prejudice until you crush all other players and are in a position to dictate terms. Besides, while Amazon has scale, it doesn’t have much in the way of profits—and after awhile shareholders are no longer satisfied with CEOs bragging about market share.  They want the bacon!!!

As a minuscule publisher, this is all I can do: Next month I’ll be releasing my first novel, MEDICUS. And I’ll make it available for pre-orders at a measly $1.99 through Barnes and Noble, Kobo Books, Apple, and Smashwords. On its official release date, which June 27, its price goes up to $3.99—and that’s when I’ll post it on Amazon, too. No price break for Amazon!

Check this blog over the next week for more MEDICUS pre-order information. And save some $$$.

Saturday, May 24, 2014

Save Us From Amazon.com


The New York Times is the finest newspaper in the U.S. I’m sort of a newshound and, given the economic crunch of today’s beleaguered print news industry, the Times is about the only major daily standing that provides the breadth and depth of reporting that can satisfy a newsaholic like myself. I read the paper cover to cover almost every day, which is exhausting given the scope of its coverage. And, sure, many are turned off by its liberal bias, but in this day and age, that bias seems to make more sense as the current conservative doctrine has pretty much run off the rails.

So this is a long-winded way of saying that every now and then this blog will feature an article from the Times. In this instance, the article is about how Amazon.com is abusing its market dominance to black mail Hatchette Books, a major New York publishing house.  As the article says:
 “The retailer began refusing orders late Thursday for coming Hachette books, including J.K. Rowling’s new novel. The paperback edition of Brad Stone’s “The Everything Store: Jeff Bezos and the Age of Amazon” — a book Amazon disliked so much it denounced it — is suddenly listed as “unavailable.”

“In some cases, even the pages promoting the books have disappeared. Anne Rivers Siddons’s new novel, “The Girls of August,” coming in July, no longer has a page for the physical book or even the Kindle edition.”

This is SOP for Amazon, which will go to all lengths to bleed the competition and establish virtual monopolies. It has even affected my humble self-publishing enterprise. Try to find my book, One Page a Day on Amazon—no easy task.

The reason is that Amazon wants exclusivity from its self-published authors, something called Amazon KDP. By not distributing your book to other retail outlets, such as Apple, Barnes and Noble, Kobo, Smashwords, etc., your Amazon KDP book will be provided with various promotional support and will magically appear in more reader searches on the web site. 

By not granting exclusivity, your book is buried in Amazon’s search engine. (Have you found One Page a Day yet? Now try to find it at Barnes and Noble.) Since I opted for a wider distribution, my Amazon sales are minimal.

But this is about the article and the risk we run by letting organizations become a little too big and powerful. It’s okay that Amazon has a commanding market presence and offers great deals, but at what point does it become the only game in town—where it can set all the terms and conditions and thereby squeeze those providing creative content and limit the choice of its customers to the products and services willing to accede to Amazon’s hegemony and censorship protocols?

Omnipotent semi-monopolies have already conquered the cable TV and wireless telephone industries and consolidation is doing the same thing in the airline industry. I’m sure that’s Amazon’s desired endgame—it shouldn’t be ours.

Monday, May 19, 2014

Maybe You Need to Trust Yourself



In the next few weeks I’m going to release my first novel to the world as an e-book priced at a very reasonable $3.99. Much more on that over the next few weeks. But this is about why I’ve waited so long to take the plunge and publish.

I actually wrote this book (entitled MEDICUS, by the way) more than 10 years ago. And MEDICUS is not my first novel; it is in fact my fourth. None of its predecessors have seen print either. The reason has to do with self-confidence and validation. The old model of publishing is very similar to those of auditioning for a play or trying out for the football team. You put your goods up for professional appraisal, who then decide whether what you have to offer is worthy for the role, the team, or the printing press.

My assumption was if it’s not good for a traditional publishing house, it’s not worth publishing. But publishers make choices based on a myriad of criteria, many having to do with marketing, author pedigree, list balance, and other arcane considerations. Manuscripts chosen based purely on inherent quality represent a vanishingly low percentage of traditional publishing decisions.

I accepted the premise that if my book was rejected, it simply wasn’t good enough and I moved on. But then I went back and re-read my books. And I liked them. To me, the stories were funny, moving, complex, and well told.  Those whom I allowed to read them seemed to agree, including the professional editors I hired to help improve them. 

Could the agents and publishers who rejected my novels have been wrong? Not necessarily. Maybe the themes and characters were not in their wheelhouse or maybe they were looking for the next Michael Chabon or John Irving, who I definitely am not.

But as I’ve gotten older, I’m trusting myself more and more. As a writer, as a bagel maker, as an anything that I do well. So, given the practical ability to self-publish, market and distribute via Amazon, Smashwords, Apple, and Barnes and Noble, I’ve decided to take that trust to another level and expose my work to the public. I’m going to see if there truly is an audience for my stories—an audience that may not have been perceived by the handful of professional appraisers who got the first shot at MEDICUS.

But this isn't only about me. What about you? What is it that you can do, have done, are thinking of doing, but don’t trust yourself enough to undertake and risk a public exposure? I believe I’ve wasted almost 30 years of potential fulfillment by not trusting my skills, talent, and judgment. Are you holding back, too? Maybe it’s time to take a risk and trust yourself!

I’m done letting others dictate my worthiness. Instead I’ll trust my instincts. I’ll let book sales and reader feedback to either validate or invalidate my efforts. It’s a risk I’m finally willing to take. And I’m willing to take it over and over again.

What is your story?  

Thursday, May 1, 2014

Big Sur Marathon

It's been a couple of days since I participated in the Big Sur Marathon. It was pretty much all that I had hoped for. It was as challenging as advertised in terms of constant hills, including six or seven that can try the hardiest souls. But I trained for that and my only concern was that my surgically fixed left knee and chronically troublesome right knee would hold out for 26.2 miles, which they did. But the story of Big Sur is the course, which includes some of the most magnificent scenery I have witnessed in my 60 years.

In many ways I've led a fairly provincial experience, being New Jersey born and bred, and outside of a three-day trip to California 30 years ago, frequent flights to see relatives in Tampa, and short visits to Italy, England, and Paris, I am not much traveled. So nothing prepared me for the jaw-dropping beauty of Big Sur--of breathtaking cliffs and crashing waves, and twisted tree limbs, and looming mountains reaching to the sky at my feet.

There is a famous shot at the Bixby Bridge, a miraculous construction that spans a canyon at the half-marathon point, where situated is a grand piano played by a virtuoso in tux and tails, with its amplified sound echoing in the canyons of Big Sur that moved me almost to tears.

My spirits were so lifted by the majesty of of the course that I maintained an amazing energy level and didn't really bonk until I reached the Highlands of Carmel around Mile 22, just before two more monster hills at Miles 23 and 25. Sure, I ran a strategically sound race, running about a minute per mile slower than my customary marathon pace, fueling appropriately, and invoking a sound hill running technique.

Still, I credit the wonder of the most beautiful course for helping me hold up through it all. It was my slowest marathon, and by far the most challenging, and one that I will never forget. If you're thinking of running Big Sur, by all means do so. Just remember to throw the watch away and just enjoy the experience.

AND TRAIN ON HILLS!!!!